FOR IMMEDIATE RELEASE
Thursday, 12th March 2026
Irish Rugby star, Eve Higgins, has been appointed Bill Sheehan & Sons Opel Brand Ambassador and presented with a brand-new Opel Frontera. A proud sponsor of Irish Rugby and the official car partner to the IRFU, Opel Ireland warmly welcomes Eve Higgins to her new ambassador role with the main Opel Dealer in Terenure. Having garnered 32 caps for Ireland, the Railway Union centre is proudly welcomed as Opel Brand Ambassador, joining her comrade Beibhinn Parsons, who was appointed in early 2024. Eve marks the eighth Irish Women’s Rugby player to join the ranks of Opel Brand Ambassador.
James Brooks, Opel Ireland Managing Director said: “A proud sponsor of Irish Rugby, Opel has consistently been at the forefront of support for both our Men’s and Women’s teams. The appointment of Eve as Bill Sheehan & Sons brand ambassador is a natural step for us to continue this journey and further demonstrate our lasting support for the Women’s teams. We have consistently demonstrated support of the game at grassroots, national and international level and are proud to back a team of such talented players. I wish Eve continued success in her career and a prosperous relationship with the team at Bill Sheehan & Sons”.
Eve Higgins has been appointed Opel Brand Ambassador for Bill Sheehan & Sons, main Opel Dealer in Terenure.
Eve, who hails from Lucan, County Dublin, is a History and Sociology graduate from University College Dublin and holds a Masters degree in Criminology. She began her rugby career at her local club in Barnhall RFC, before transferring to Railway Union to play for their underage team. She quickly progressed and won her first senior cap at the age of 16 with the Ireland Women’s Rugby Sevens Team. Eve was a key player at the 2024 SVNS Series, scoring the winning try to secure Ireland’s first ever SVNS Series win in Perth. More recently, Eve represented Ireland at the Paris 2024 Olympics where the Sevens Team took 8th place, adding another notch to her belt, alongside her 2022 Rugby Players Ireland Women’s XV Player of the Year award.
Pictured from left to right: Marion Sheehan, Bill Sheehan & Sons, Eve Higgins, Irish Women's Rugby Player,
Beibhinn Parsons, Irish Women's Rugby Player, David Sheehan, General Manager Bill Sheehan & Sons.
Speaking at the presentation of her new Opel Frontera Electric, David Sheehan, General Manager at Bill Sheehan & Sons said: “We are absolutely thrilled to appoint Eve Higgins as an Opel Brand Ambassador. Eve is an extremely talented young woman, both on and off the pitch and her personality is infectious. Alongside Beibhinn Parsons, we are delighted to continue our support of Irish Rugby and look forward to working with her ahead of the 2026 Guinness Women’s Six Nations”.
Eve Higgins, Irish Rugby Player, at the presentation of her all-new Opel Frontera.